With content consumption fragmenting across multiple consumer devices, it is essential that TV operators accurately measure and analyse this viewing. Our TV analytics platform collects full census data from multiple devices, helping you to better understand your customer, drive business innovations and monetize.
Delivering actionable insights from first-party data
Works with any connected platform
Set Top Box, tablet, mobile or OTT device
Designed for millions of devices
Bring your own data or use our client
Capture census viewing data irrespective of device, providing a holistic view of content and advertising consumption
Implement advanced advertising based on ability to reach specific audiences segments derived from first party data
Reference historical consumption to increase negotiation leverage and more efficiently acquire content
Create custom segments of your viewers based on criteria such as viewing behaviour, subscription, device, location or demographic
Use machine learning to predict future audiences based on past behaviours, content schedules and competing programs
Capture user interactions to provide insight into how they are using your product. Use these insights to improve the viewer experience
Interactive Advertising Made Easy
Reach your customers with personalised promotional campaigns throughout your service, regardless of screen. Engage them through flexible ad units to;
Leverage your reach and highly engaged viewers to implement a third-party advertising business that unlocks new revenue opportunities.
Extend broadcast ads by linking to advertiser apps or utilise in-UI ad formats to create compelling advertising experiences.
Improve viewer discovery experience and create a new revenue stream by offering broadcast partners the ability to promote content directly in the TV UI
Easily create banners and platform agnostic interactive apps with a browser based WYSIWYG authoring tool. Create once deploy to many
Live metrics dashboard keeps track on campaigns while detailed reports give in-depth analysis of performance and delivery against KPI’s
Manage and target multiple ad formats under a common campaign. The highly scalable ad server delivers the correct format to the right person in realtime
Coupled with a single source code application our runtime engines allow execution of apps on multiple platforms including HbbTV, HTML5 and Lua