Measuring, Managing and Monetizing
With content consumption fragmenting across multiple consumer devices, it is essential that TV operators accurately measure and analyse this viewing. Our TV analytics platform collects full census data from multiple devices, helping you to better understand your customer, drive business innovations and monetize.
AdScribe Audience
Delivering actionable insights from first-party data
Platform Agnostic
Works with any connected platform
Multi Device
Set Top Box, tablet, mobile or OTT device
Highly Scalable
Designed for millions of devices
Flexible
Bring your own data or use our client
Typical Audience Use Cases
Total Video Measurement
Capture census viewing data irrespective of device, providing a holistic view of content and advertising consumption
Advanced Advertising
Implement advanced advertising based on ability to reach specific audiences segments derived from first party data
Content Acquisition
Reference historical consumption to increase negotiation leverage and more efficiently acquire content
Viewer Segmentation
Create custom segments of your viewers based on criteria such as viewing behaviour, subscription, device, location or demographic
Audience Prediction
Use machine learning to predict future audiences based on past behaviours, content schedules and competing programs
Product Development
Capture user interactions to provide insight into how they are using your product. Use these insights to improve the viewer experience
AdScribe Engage
Interactive Advertising Made Easy
Targeted marketing
Reach your customers with personalised promotional campaigns throughout your service, regardless of screen. Engage them through flexible ad units to;
- Advertise and upsell packages or products
- Drive traffic to VOD content or apps
- Inform about services updates or messages
Realise new revenue opportunities
Leverage your reach and highly engaged viewers to implement a third-party advertising business that unlocks new revenue opportunities.
Extend broadcast ads by linking to advertiser apps or utilise in-UI ad formats to create compelling advertising experiences.
- Collect direct responses from viewers for lead generation, fulfilment and more
- Extend linear spot with exclusive videos
- Product galleries, store locators, polls and sweepstakes
Broadcast partner promotions
Improve viewer discovery experience and create a new revenue stream by offering broadcast partners the ability to promote content directly in the TV UI
- Ad formats targeted to specific shows or channels
- Click to record or set a reminder for a show
- Link to longer form content or dedicated content sites and apps
The Engage Platform
Ad Creation
Easily create banners and platform agnostic interactive apps with a browser based WYSIWYG authoring tool. Create once deploy to many
Reporting & Analytics
Live metrics dashboard keeps track on campaigns while detailed reports give in-depth analysis of performance and delivery against KPI’s
Campaign Management
Manage and target multiple ad formats under a common campaign. The highly scalable ad server delivers the correct format to the right person in realtime
Multi-Platform
Coupled with a single source code application our runtime engines allow execution of apps on multiple platforms including HbbTV, HTML5 and Lua
